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Thr hype machine12/15/2023 What we do next is essential, so I want to equip people, policymakers, and platforms to help us achieve the good outcomes and avoid the bad outcomes.” When “engagement” equals anger “And the question in the book is, what do we do? How do we achieve the promise of this machine and avoid the peril? We’re at a crossroads. “This machine exists in every facet of our lives,” Aral says. But Aral’s book, as he puts it, “starts where ‘The Social Dilemma’ leaves off and goes one step further to ask: What can we do to achieve the promise of social media and avoid its peril?” The book covers some of the same territory as “The Social Dilemma,” a popular documentary on Netflix. In “The Hype Machine,” published this month by Currency, a Random House imprint, Aral details why social media platforms have become so successful yet so problematic, and suggests ways to improve them. “Social media disrupts our elections, our economy, and our health,” says Aral, who is the David Austin Professor of Management at the MIT Sloan School of Management. Along with the benefits of easy connectivity and increased information, social media has also become a vehicle for disinformation and political attacks from beyond sovereign borders. Scott BrauerĪs social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared.
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